Mark is a wonderful addition to the Marketshare team and one of Scotland’s leading market research practitioners.
Having worked in marketing and communications for over 30 years Mark retains a firm belief that it is impossible to engage with a target audience and to effectively change their behaviour unless you know them well.
Mark has spent his career helping public, private and third sector clients to get to know their audiences better using, as required, the optimum range of qualitative and quantitative research methodologies.
Mark’s clients include:
- VisitScotland, Benenden Healthcare, Royal Bank of Scotland, The Scottish Government, the SNP, Glasgow Airport, Stewart Milne Homes, Lepra, Leeds City Council, Glasgow City Council, Lincolnshire County Council, Falkirk City Council, MTR (Hong Kong based travel operator), Scotrail, STV, ICAS
In addition to the above work Mark is:
- Chairman of YES! Tanzania (an Edinburgh based charity dedicated to supporting young people engage with Sport in Tanzania)
- Research Director of Social Marketing Gateway
Mark’s other business is Red Tree Research.